How to help buyers when FOMO strikes
According to the 2018 Homebuyer Insights Report from the Bank of America, FOMO is having an impact on many millennial new home buyers.
A quick overview of the new female home buyer
It used to be that home buyers were male, couples or families. However, the face of the 2018 buyer has changed quite a bit, with a trend...
Are you ready to sell to the Gen Z real estate client?
100,000 mortgages averaging $140,000 were held by Gen Z
4 stats to support using Single Property Websites
Single Property Websites are an affordable marketing tool that easily entices buyers to want to see homes.
How the generational trends report can help your marketing plan
There were no big surprises with the National Association of Realtor’s Home Buyer and Seller Generational Trends Report 2017. The good...
How to improve Sales using Generational Wants and Needs
Millennials are the only generation to include a deck, a patio, and a front porch on their top 10 most wanted features.
How to Actually have Positive impact on the Fearful Millennial
Many children who grew up during this time period more than likely either saw their parents suffer a loss or “failure” that led to financial
How to easily engage 5 Generations of Home Buyers
Breaking down your clients into the five generations makes it easier to engage them with the information they need.
Are Seniors Really as Tech Challenged as you think?
Of those who do use the internet, 71% say they go online pretty much every day, 82% say the internet is their favorite source for learning m
How to leverage the Most Important Stats from 2016
Interestingly, the people who contacted an agent first is up from last year's 14%.