Your keep in touch strategy becomes the most important in the down season. You want to ensure you can remain visible to your clients so you are top of mind when listing season rolls around again.

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Your keep in touch strategy should include:

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• A plan to reach out at least 9 times per year,

  or once a month

• Either a personalized email approach, a print
  newsletter or postcard, or a mix of both

• Using holidays throughout the year as an excuse
  to share some fun tips through newsletters
  or postcards

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