Putting Keep in Touch Marketing to Work
Keep in touch marketing is the folksy, friendly approach to real estate marketing. It is non-invasive and provides information that homeowners can actually use. One of the best ways to keep in touch with clients is electronic newsletters.
Friendly Content
Newsletters allow you to stay in contact with clients without trying to sell yourself. Instead you are providing interesting tips relevant to home ownership such as DIY, entertaining, local events and decorating. These tips can prove to be useful and worth the read for many clients who appreciate you are not trying to sell them anything. You are keeping in touch with seasonally driven content ideal for helping homeowners enjoy their homes. You can even offer tips to help them increase the value of their investment.
The Referral
When you remain in contact with clients you will be the first person they think of when someone they know is ready to buy or sell a home. Sending information that is worth sharing with easy to read formats, visually appealing images and well written copy can inspire clients to forward your newsletters to friends and family.
Most clients appreciate receiving informative newsletters. However most real estate agents don’t have the time to put together a good newsletter that will provide interesting, engaging information that will benefit their clients.
Engaging Content Maintains Clients
The more engaging the content the more of an expert you will become. You can cover relevant topics monthly, weekly or even seasonally to keep in touch. Popular topics for real estate newsletters include:
Seasonal Information
Mortgage & Finance Updates
Neighborhood Updates
DIY Projects & Ideas
Home Reno Tips
Recipes and Entertaining Tips
Eco-Friendly Living
Moving Tips
Buying and Selling Tips
Senior & Retirement Living
Gardening
Home Maintenance
You can help homeowners take care of their homes, improve their home’s value and lead a happier lifestyle with a simple newsletter shared when the time seems right!
Realtour’s Ready to Send newsletters provide regularly updated newsletters covering engaging topics that are relevant to homeowners, home buyers and home sellers. Our constantly growing library covers everything from DIY and home ownership tips to targeted newsletters ideal for specific market segments. We offer an affordable way to keep in touch!
Click here to learn more about how you can have access to LIMITLESS pre-written, designed and personalized newsletters and LIMITLESS eBlasts for up to 20,000 clients per blast. Or email amanda@realtour.biz for more information.
